Discover the Secret of Coaching: It’s Not About the Problem!

There's a lot of confusion in the world about this thing called "coaching." Right off the bat, let's get one thing straight: coaching is not about solving problems, it's not about diagnosing what's wrong with you, it's not about development needs.

Coaching is about taking people on a journey. It's about having people dig deep down inside themselves to find their biggest dreams and uncover the beauty within.

A great coach is someone who loves his clients unconditionally, someone who can see through all the negative thoughts that have been imposed upon people and laser-in on the unimaginable potential of every human being on this earth.

With this powerful mindset, there is no limit to the grandeur of the life your clients can and, with your help, undoubtedly will live.

This community has been established to bring like-minded coaches to a place that's all their own. Together, we will raise awareness about the power of this beautiful and noble profession. We will help lift the fog that clouds people's perception of what coaching is all about.

Together, we will take the profession to unimaginable heights and spread good across the globe. Imagine a world where people feel completely free to live the life they were born to live.

To get involved and help define the profession you love, just leave a comment below and share your thoughts about what coaching means to you and to the world.

Welcome to the Coaching Revolution!

Published by

Steve Tulowitzki

Hi, I'm Steve. I am a dad, a husband, a coach, a trainer, a friend, and a seeker of my true self; on a quest for truth and good in the world. I've served clients as a strategy consultant since 1999. When I decided to stop talking and start listening, I began my journey to become a coach. I've been trained by the Coaches Training Institute as a Co-Active coach. Here are some fundamentals about Co-Active coaches:. We don't believe that people have problems and need to be fixed - we believe that people are naturally creative, resourceful and whole. We don't walk around life with a predetermined script - we dance in each moment. We don't focus on problems or drone on with our own advice and pretense - we focus on the whole person to help you discover your solutions...often in unexpected places in the unfamiliar nooks and crannies of your humanity. We don't shy away from the uncomfortable questions - we won't let you off the hook, because our goal is always to evoke transformation. My dream is to create and contribute to the coaching revolution so that we can all walk around with eyes wide open in a modern, more authentic world. I can't wait to join forces with you. According to Mark Twain, "The secret of getting ahead is getting started." So let's get started!

17 thoughts on “Discover the Secret of Coaching: It’s Not About the Problem!”

  1. Good post and great initiative Steve!

    I like the way you have described it as a Journey. I would love to hear more on your experiences and changes you have found in yourself while taking the people on the ‘journey’. How is a coach’s EQ (emotional quotient) transformed through the process?

  2. Great post! Most of my clients are executives in their 40s and 50s — and the biggest “stigma” or “story” of coaching that I still see being held is one around people only work with a coach if they have a problem(s). As a profession, I think we still have work to do to help educate clients, HR, organizations, etc., that coaching is not about “fixing” people. Even some large organizations still turn to coaches to — in their words — “fix” executives. Coaching is about creating a safe space for a client to learn, grow, and create opportunity. Coaches help take a client from where they are to where they want to be. I love what you said in your post about this being a beautiful and noble profession. This is how I approach it everyday. There is beauty inside of each of us. The coach knows how to create the space for the client to bring his/her beauty forward in whatever form they choose. Glad to be a part of this revolution with you and thanks for creating this space for dialogue and exchange.

  3. Steve, this incredible conversation you have started is SUPER inspiring!! Thank you for creating such a powerful endeavor. I love collaborating with other coaches and supporting each other — what a wonderful venue for it!!

  4. Steve, Loved your post! Teachers, coaches, mentors – however you call them, they help people grow in their lives and careers. I have been lucky to have some of the best coaches in my life and they have truly helped me to get to where I am today!

    I love your approach to coaching. Having taken a few classes with you, I know you truly believe in them! I do think successful coaches also believe that they make their clients’ lives better and enjoy seeing them succeed.

    With so much to gain from coaching, why do people have the mental block to seek coaches?

    1. Thanks for the comment, Raj – Great to see you here! To answer your question, I think that people are reticent to work with a coach because there are a couple of stigmas about coaching.

      Stigma #1 is that coaches are only for people who cannot be successful on their own or have some real problem that they need to overcome, or else, they are doomed! Simply put, people think coaching is only for the about-to-be doomed.

      Stigma #2 is that the coaching profession is full of no-talent, smarmy, money grabbers who want to do next to nothing for a living and charge thousands of dollars per hour. What I expect to see develop here at this website over the coming months and years is a collection of connected, caring, authentic coaches who, we will see, are none of those things.

      We are here because, at some point along the road, we’ve needed to take a long, hard look at our lives, and we’ve found that there is a way to be authentic and find fulfillment in our work. And, it all started by admitting that we were not fully in control of our own lives, and giving in to the inkling that there is a better way to be in the world – then going for it.

      Most of us, if not all, I have had the help of a coach along the way. It simply is not possible to have an objective look at yourself without the help of an objective, committed partner. That is the true role of a coach, in my view.

      Coaches are drawn to this profession because, once you get a taste of authenticity in your own life, you long for more of that for others in the world.

      Finally, I think there’s a third roadblock, which is not necessarily a stigma, and that is – people think: “I’m not good enough for a coach. Coaches are only for top-level executives, I won’t be able to afford it, I wouldn’t know what to talk about with a coach, I’m not worthy.”

      Those are my thoughts, I’d love to hear what you and others have to say about why there seems to be a mental block around taking the step of finding a coach to work with you on improving the quality of your life.

  5. Love that you’re creating this space, Steve! I see coaches as soulful warriors – battling the “shoulds,” the blandness of status quo, the “not enoughs” and the “that’s just the way it’s always gotta be’s.” We help people unlock their superpowers, embrace the vibrancy and color of their full life, reach for more, simultaneously find contentment and exhilaration. Alllllll the wonderful things that matter to each individual. We facilitate human beings reconnecting to their core selves.

    1. Ahhhh…”soulful warriors” – what a vibrant image! The weapons of the warrior include authentic listening, powerful questions, metaphors, perspective, intuition, curiosity, acknowledgment, resonance, self-management, being willing to be fired by your client, etc., etc.

      With these and many more in our arsenal, the battle against living a fake life doesn’t stand a chance! Glad we’re on the same team 🙂

  6. Steve,
    Love the enthusiasm for what a “coach” is. It’s almost like the world is covered in shadows of expectations, requirements, rules, and propoganda… And coaches are the guiding light that exposes the true potential in a person’s life. Keep posting, and don’t stop coaching!

  7. Jim – glad to see you find this post! Appreciate your words and, most of all, your dedication to the profession of coaching. You’re signed up – this will be the ride of our lives!

  8. Steve,

    Great post! I feel the same way and am also excited about where the field can go. With your participation and vision you will inspire others to reach for their greatness. Sign me up. Glad to be along for the journey.


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